- Prepared and executed test advertising campaign, short and precise - Instagram and Alanya, RU speaking accounts only, we got 10 requests, spent 2000TL, - 1 week, decided to go further - invest time and create a guide
- Guide content - 50+ pages with photos and samples - 1 month
- Sites - 2 weeks
- E-guide delivery - connected 2 e-comm platforms - WIX and ECWID
- Online payments - connected to payment providers in Russia and in Turkiye (the last one wasn't easy, most of the payment gateways just refused to work with us, newly formed Turkiye legal entity, but I've managed to convince one of them to connect us). - 1 day for connection - 3 weeks for communications.
- Telegram bot - created and configured logic with ManyChat
- Advertisement - geo-targeted campaigns on Instagram, Google ADs, VK Ads, Facebook, Telegram (posts in several channels, re-location, etc), Yandex Direct
- Shoot a series of videos for IG and TikTok about the apartments sale process - prising common mistakes.
Results - 1 million impressions combined, CTR - 1% ( 10k clicks, EUR 0.12 per click), 18 requetst, 2 consultations. Adv budget - EUR 1200.
Decision - cease all activities
Services used:- ToDoist- project management
- Tilda - websites
- Wix, Ecwid - digital goods purchase and delivery
- Manychat - Telegram bot
- TypeForm - Quiz
- ModulBank - payment gateway for Russia
- Iyzico - payment gateway for Turkiye