The idea to write a guide with a step-by-step explanation of the property sales process emerged at the business community event in Alanya. I met
Ekaterina Vlasova, an experienced owner of the real estate agency, we were talking about life-changing moments that happened at that time - relocation, education, business - property sales, and purchases, for sure. We realized, at some point in our conversation - we have a lot of useful information and tips that can be helpful to anybody who needs to sell their house, apartment, or any properties. This knowledge needs to be explained in simple terms, all the stages of the selling process, with cases from personal experience and professional practice.
It took us some time to discuss ideas, collect data, and design the guide. Moreover - we decided to try to use the guide as a hook for the upsell of real-estate services.