We tried a various go-to-market ideas, first we’d planned and made a promo campaign for one month in June, with well-known bloggers on YouTube, Facebook, and VK ,
spent around
10k USD and landed
25K unique user visits to our site.
Tested different packaging, pricing and offers, we figured out two main bottlenecks - fear of self-installation of ODB-device and low trust to the new brand and product.
We have received over
30 partnership requests, prompting us to concentrate on attracting partners amid the auto repair, car wash, and tire repair and similar services. Over a period of 2 months, we actively sought out and met with potential partners. After assessing the results and feedback, we found that the majority of potential B2B partners were hesitant to promote our service due to a lack of brand recognition and trust.
Leonid and I held contrasting views on several crucial matters at this stage:
- Promotion - Leonid held the belief that marketing was unnecessary and was hesitant to spend on advertising and PR, while I thought that without effectively engaging the end user, the project would have minimal chances of success.
- Participation in startup accelerators - We had received initial approval from one accelerator, which required both Leonid and me to participate jointly, but Leonid was uninterested in the program.
- External investment - Leonid didn't want to engage in fundraising and generally did not favor the idea of external investment.
This situation had reached an impasse - promoting the project required investment in marketing and PR, but there was no way to make such investments.
After discussing various options, Leonid and I eventually agreed to go our separate ways, and I departed from the project. This was a difficult decision, as I believed the project had significant potential, not only as a service for protection against theft and towing, but also as a service for car monitoring and diagnosis.